© CTC Publishing

FREE!  Marketing to GOM*:
10 Tips for Selling to the Age 50+ Male Consumer

*Grumpy Old Men

Bill Bonner of Agora Publishing refers to the market for his investment newsletters as "grumpy old men" -- or "GOM" for short.

In this report, you'll discover how GOM think, what they want, and how to create marketing campaigns that get them to buy.


  • Who is a GOM?
  • What your GOM prospect worries about most.
  • When are GOM most likely to spend money on premium products and services?
  • Where GOM turn to first to research and shop purchases (hint: it's NOT online search).
  • How GOM make purchase decisions.
  • Why a GOM chooses one brand over the competition.

Very impressive, Bob, thanks so much! I particularly like... everything about this paper. The tips at the end of each point will be quite useful.
--Natalie Rotunda